Hyundai rolls maintenance tab into price of Equus.

Byline: Ryan Beene

As part of its effort to crack the luxury segment, Hyundai will include wear-and-tear maintenance, valet service and loaner cars in the price of its Equus sedan.

The At Your Service program includes oil and filter changes, wiper blades, brake pads and rotors and car batteries for five years or 60,000 miles. A valet will pick up the car at the owner's home and drop off a Genesis or Equus loaner.

It's part of the brand's plan to sell the upscale car without the costly and complicated task of setting up a luxury dealership channel.

Hyundai said last week that the base Equus Signature will be priced at $58,900, including shipping, when it goes on …